by Gary Armstrong and Prafulla Agnihotri Philip T. Kotler

This is the must have Marketing Bible for everyone in the business. In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers.Principles of Marketing helps master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help understand how to create value and build customer relationships.

With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change.

Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding