Global Marketing Decisions (Mandatory)
The skills to assess and develop future marketing strategies to ensure your organisation can effectively meet the challenges posed by a dynamic and diverse global marketplace.
Corporate Digital Communications (Mandatory)
How to critically appraise corporate brand and the importance of digital communications in developing the corporate positioning and building brand equity.
Creating Entrepreneurial Change (Mandatory)
The dynamics of innovation and change, and to understand, develop and apply a range of disruptive strategies to drive the organisation success.
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Achieving the Qualification
To achieve the Postgraduate Diploma in Professional Marketing, a pass in all THREE mandatory modules is required. Each module can be achieved as an award.
Do you qualify?
To gain entry onto this qualification, marketers must have a range of experience working at senior marketing management level (normally three years) or a business or marketing Bachelor’s or Master’s degree (or an equivalent qualification). Please note this qualification is only offered to those who reside outside of the UK.
If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.
You can contact your preferred Accredited Study Centre to discuss your options, or for further information you can download the qualification specification here.
Reasonable adjustments policy
Reasonable adjustments enable a candidate with additional requirements to demonstrate their knowledge, skills and understanding to the levels of attainment required by the relevant CIM qualification specification. CIM ensures its Reasonable Adjustments Policy aligns to regulatory and legal requirements. The Reasonable Adjustments policy is available to learners on the MyCIM Portal once they are registered.
What are the costs?
There are three cost elements* to studying this marketing qualification:
1. Once you’ve selected your preferred Accredited Study Centre, contact them to discuss your tuition fees. Note that costs may vary for each centre.
2. You’ll then need to become a CIM Studying Member, for which the annual fee is £65.
3. Finally, you’ll need to book your assessments through CIM when studying. The total assessment fee for this qualification is £630. For students who reside in countries eligible for an international reduced rate, the total assessment fee for this qualification is £510.
*Figures based on successful completion at first attempt. Additional fees will be required if resits are taken.