The Level 4 Certificate in Professional Marketing has been developed following extensive employer-led research across a range of sectors and size of organisation; qualification providers; academics and students.
For Whom ?
The CIM Level 4 Certificate in Professional Marketing is aimed at the aspiring professional marketer who wishes to gain knowledge and skills to succeed and progress within a career in marketing.
Some typical job titles may include: marketing executive, marketing officer, marketing communications executive and communications specialist
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Am I eligible ?
One or more of the following is required to gain entry onto this qualification:
- CIM Level 3 Introductory Certificate in Marketing qualification or CIM Level 3 Foundation Certificate in Marketing or CIM Level 3 Foundation Certificate in Professional Marketing or CIM Level 3 Foundation Certificate in Professional Digital Marketing
- any relevant Level 3 qualification
- any UK Degree or International equivalent
- International Baccalaureate (equivalent to NQF Level 3 and above)
- professional practice (suggested one year in a marketing role) and diagnostic assessment onto Level 4
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Is it recognized ?
It’s a Level 6 qualification equivalent to a Degree. Regarded as a robust and current & Practical qualification which Offered by Chartered Institute of Marketing UK which is present in over 100 countries, with over 30,000 members and history of over 100 years
How it will benefit you
The Professional Marketing Competencies have been instrumental in the development of the CIM Level 4 Certificate in Professional Marketing. The knowledge base, technical and behaviour skills from the Professional Marketing Competencies have been embedded into the qualification design and development to create a ‘fit-for-purpose’ employer-led qualification.
Modules
The Certificate in Professional Marketing
To gain the CIM Level 4 Certificate in Professional Marketing a pass in all three mandatory modules are required.
Module Overview
Assessment – MCQ based Exam
Award – CIM Level 6 Award in Marketing & Digital Strategy (VRQ)
Assessment – Assignment
Award – CIM Level 6 Award in Innovation in Marketing (VRQ)
Assessment – Assignment
Award – CIM Level 6 Award in Resource Management (VRQ)
Applied Marketing
The Level 4 Certificate in Professional Marketing has been developed following extensive employer-led research across a range of sectors and size of organisation; qualification providers; academics and students…
Planning Campaigns
This module gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including how to analyse an organisation’s…
Customer Insights
Customer loyalty, the customer/user experience and customer insight are the core of achieving optimum satisfaction and retention. This module gives you an understanding of the contemporary customer’s complex needs…
Study Options
Study Online
This for ones who are busy with work and personal commitment but has good self-discipline and self-learning capability
Master Class
In a Master Class students learn all key concepts relevant to Level 7 to get a holistic view of Strategic Marketing and then apply it to relevant assignments desperately . This builds better strategist and strategic marketers
